Your perspective
is your product.

Your perspective
is your product.

I help expert firms capture their perspective & turn it into a high-performing funnel.

I help expert firms capture their perspective & turn it into a high-performing funnel.

I help expert firms capture their perspective & turn it into a high-performing funnel.

Your perspective
is your product.

"500%. Within 3 weeks our inbound
leads had increased by 500%."

500%. Within 3 weeks our demo
bookings had increased by 500%.

Jack Maddalena

Co-Founder @ Naurt

Co-Founder @ Naurt

"500%. Within 3 weeks our inbound
leads had increased by 500%."

Jack Maddalena

Co-Founder @ Naurt

Alex James
Messaging Strategist For B2B Services

Alex James Messaging Strategist For B2B Services

If they don't care
about what you say,
they won't care
about what you sell.

If they don't care
about what you say,
they won't care
about what you sell.

"Solve a clear problem!"
"Niche down!"
"Share ideas!"

These strategies used to work,
but they're no longer enough.

In a post-AI world (where output is cheap
& everyone's a specialist) you can't just
share ideas - you need to own one.


You need a perspective.


Because people will only buy your service if they’re

bought into the philosophy that informed it.


Which means, quite literally, your perspective 𝘪𝘴 your product.


I help firms capture their perspective & put it to work.


It's how I've helped:


A marketing agency go from losing money to $1.1M in 12 months.

An automation agency close $150K in 2.5 months.

A one-person business go from $95K to $485K ARR 3 months.

A startup increase inbound enquiries by 500% in 3 weeks.

And I practice what I preach:

It's how I went from 0 - 125,000 followers on TikTok
(despite only posting just 1 - 4 times per month).


And then replicated the success from scratch on LinkedIn,
going from 0 - 7,000 followers & 1,960,000 impressions with just 20 posts.


All thanks to a sharp perspective, expressed
clearly, and deployed strategically.


If this sounds beneficial,
consider getting in touch.

If they don't care
about what you say,
they won't care
about what you sell.


"Solve a clear problem!"
"Niche down!"
"Share ideas!"

These strategies used to work,
but they're no longer enough.

In a post-AI world (where output is cheap
& everyone's a specialist) you can't just
share ideas - you need to own one.


You need a perspective.

Because people will only buy your service if they’re

bought into the philosophy that informed it.


Which means, quite literally, your perspective 𝘪𝘴 your product.


I help firms capture their perspective & put it to work.


It's how I've helped:

A marketing agency go from losing money to $1.1M in 12 months.

An automation agency close $150K in 2.5 months.

A one-person business go from $95K to $485K ARR 3 months.

A startup increase inbound enquiries by 500% in 3 weeks.

And I practice what I preach:

It's how I went from 0 - 125,000 followers on TikTok (despite only posting 1 - 4 times per month).

And then replicated the success on LinkedIn, going from 0 - 7,000 followers & 1.96M impressions with just 20 posts.


All thanks to a sharp perspective,
expressed clearly, and deployed strategically.

If this sounds beneficial,
consider getting in touch.

"Solve a clear problem!"
"Niche down!"
"Share ideas!"

These strategies used to work,
but they're no longer enough.

In a post-AI world (where output is cheap & everyone's a specialist) you can't just share ideas - you need to own one.

You need a perspective.

Because people will only buy your service if they’re

bought into the philosophy that informed it.


Which means, quite literally,
your perspective 𝘪𝘴 your product.


I help firms capture their perspective & put it to work.


It's how I've helped:

A marketing agency go from losing money to $1.1M in 12 months.

An automation agency close $150K in 2.5 months.

A one-person business go from $95K to $485K ARR 3 months.

A startup increase inbound enquiries by 500% in 3 weeks.

And I practice what I preach:

It's how I went from 0 - 125,000 followers on TikTok (despite only posting 1 - 4 times per month).


And then replicated the success on LinkedIn, going from 0 - 7,000 followers & 1.96M impressions with just 20 posts.


All thanks to a clear perspective,
expressed well, and deployed strategically.


If this sounds beneficial,
consider getting in touch.

The process works.


We got our new value proposition

and copy locked in.


We used it to secure $150K worth of
deals within the next few months.

The process works.

We got our value proposition
and copy locked in.

We used it to secure $150K worth of
deals within the next few months.

The process works.

We got our value proposition
and copy locked in.

We used it to secure $150K worth of
deals within the next few months.

Tom McMillan

Tom McMillan

CEO @ Maslo

CEO @ Maslo

CEO @ Maslo

I don't work for my clients - I work with them.

So together, we'll:

  1. Hone your perspective.

  2. Turn your perspective into crisp messaging.

  3. Turn your messaging into a high-performing funnel.

So together, we'll:

I don't work for my clients - I work with them.

  1. Hone your perspective.

  2. Turn your perspective into crisp messaging.

  3. Turn your messaging into a high-performing funnel.

So together, we'll:

I don't work for my clients
- I work with them.

  1. Hone your perspective.

  2. Turn your perspective into
    crisp messaging.

  3. Turn your messaging into
    a high-performing funnel.

Alex's process provided so much more value than what a
finished piece of work being handed over ever could.

We've now got a skillset instilled in
us that we can use time and time again.

One of the best investments
we've made as an organisation.

Alex's process provided so much more value than what a finished piece of work being handed over ever could.


We've now got a skillset instilled in
us that we can use time and time again.


One of the best investments
we've made as an organisation.

Alex's process provided so much more value than what a finished piece of work being handed over ever could.

We've now got a skillset instilled in us that
we can use time and time again.

One of the best investments
we've made as an organisation.

Rhiahne Ralph

Head of Corporate Partnerships,
Make-A-Wish Australia

Head of Corporate Partnerships,
Make-A-Wish Australia

Head of Corporate Partnerships,
Make-A-Wish Australia

Pre-launch, we pulled in Alex to get the

messaging & homepage copy nailed.

It was easily the best decision we made.

It gave us the language for
our entire marketing & sales effort.

Pre-launch, we pulled in Alex to get the

messaging & homepage copy nailed.

It was easily the best decision we made.

It gave us the language for
our entire marketing & sales effort.

Ari Savitsky

Growth Marketing Consultant

Who I work with

Who I work with

and who I don't

and who I don't


I'm a good fit for:
- Professional Services Firms
- Boutique Agencies

But not:
- SaaS
- e-commerce
- luxury goods


I'm a good fit for:
- Professional Services Firms
- Boutique Agencies

But not:
- SaaS
- e-commerce
- luxury goods

Who I
work with

and who I don't.


I'm a good fit for:
- Professional Services Firms
- Boutique Agencies

But not:
- SaaS
- e-commerce

- luxury goods


I'm most valuable to firms
I'm most valuable to firms

at 1 of 4 inflection points:

at 1 of 4 inflection points:

You can sell in-person...

but not in writing.

You keep having to pitch...

when you should be seen as the catch.

You're ready to fill your pipeline...

but worry the funnel is leaky.

You're just too close to it...

You can't read the label because you're inside the jar.

You can sell in-person...

but not in writing.

You keep having to pitch...

when you should be seen as the catch.

You're ready to fill your pipeline...

but worry the funnel is leaky.

You're just too close to it...

You can't read the label because you're inside the jar.

Inflection Point 1 | Selling isn't too hard...

but getting prospects on a sales call is.

Inflection Point 2 | You keep having to pitch...

when you should be seen as the catch.

Inflection Point 3 | Referrals are keeping you plateaued...

when you need to be growing.

Inflection Point 4 | The word-of-mouth well has run dry.

You need to be able to generate leads independently.

Alex nailed it.

Crystal clear messaging and copy that performs.

Once you hear it, it sounds obvious but we had
never found the half of this in several years!

Alex nailed it.

Crystal clear messaging
and copy that performs.

Once you hear it, it sounds obvious but
we had never found the half of
this in several years!

Alex nailed it.

Crystal clear messaging and
copy that performs.

Once you hear it, it sounds obvious but we had
never found the half of this in several years!

Matthieu Marquenet

Matthieu Marquenet

CEO @ Kombo

CEO @ Kombo

CEO @ Kombo

Pre-launch, we engaged Alex to get
the messaging & homepage copy nailed.

It was easily the best decision we made.

It gave us the language for our
entire marketing & sales effort.

Ari Savitsky

Growth Marketing Consultant

Before we launched, we decided to engage Alex to get the messaging & homepage copy nailed.


It was easily the best
decision we made.


It gave us the language for
our entire marketing & sales effort.

Ari Savitsky

Growth Marketing Consultant

Alex is simply brilliant.
There's no other way to put it.

Alex is simply brilliant.
There's no other way to put it.

Alex is simply brilliant.
There's no other way to put it.

Philip Maymin

Philip Maymin

Co-Founder @ Analyticsbet

Co-Founder @ Analyticsbet

Co-Founder @ Analyticsbet

Most marketing problems are
messaging problems in disguise.

Let's start solving yours.

Most marketing problems are
messaging problems in disguise.

Let's start solving yours.

Most marketing problems are
messaging problems in disguise.

Let's start solving yours.

Most marketing problems are
messaging problems in disguise.

Let's start solving yours.